JERSEY MIKE'S SUBS

The Problem

Due to Jersey Mike’s quality, they had strategically positioned themselves as an alternative to brands like Panera and Chipotle. They had the quality to compete, but their message blended in when positioned against other organic and natural ingredient QSR powerhouses.

The Strategic Opportunity

Following consumer research, we discovered people saw Jersey Mike’s as an alternative to more fast food options, making Jersey Mike’s the highest quality option in the customer consideration set as opposed to one of many.

The Fundamental Belief

A Sub Above. From sourcing the reddest tomatoes, to their deep commitment to community giving, Jersey Mike’s set the bar high for themselves, so customers knew that when they were in need of a quick bite and exceptional service, Jersey Mike’s was the very best.