JIMMY JOHN'S
The Problem
In a crowded QSR sandwich category with a clear powerhouse leader that championed freshness, Jimmy John’s struggled to find a unique, authentic positioning.
The Strategic Opportunity
With tight delivery zones, speedy service and a focused menu, Jimmy’s John’s was fresh because it was fast.
The Fundamental Belief
Freaky Fast. From fast-talking commercials, strategic expansion and operational decision making, Freaky Fast became the litmus test for guiding strategic and focused growth.
The Results
Our partnership began at 29 stores and quickly grew to over 800 in just 6 years. Using the same identity and fundamental belief established at the start of our relationship, Jimmy John’s then sold for $3 billion.
Our Role
- Brand Strategy
- Positioning
- Tagline
- Logo & ID
- Video
- Digital
- Radio
- Brand Standards
- Packaging
- In-store Materials
- OOH
